Tuesday, April 17, 2012

Moore-ish

Liddell's 1925 patent design for Moore was robust, reliable and attractive - so it's no surprise that the company kept the series in production into the early 1930s.  But after Sheaffer launched the streamlined Balance series in 1929, boxy flattops became obsolete practically overnight and Moore, like all other manufacturers, suddenly felt the pressure to modernize its product line. 

Moore responded with pencils that were more conventionally designed than the Liddell patent examples.  Here's a picture of some, taken from page 101 of The Catalogue . . .

NOTE:  This article is now included in the print version of The Leadhead's Pencil Blog, available anywhere you buy books, or also from The Legendary Lead Company.

To order, here's the link:  Volume 1 at Legendary Lead Company




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