Lakeside, one of Montgomery Ward's store brands, appears on page 94 of The Catalogue. This one turned up recently at an online auction:
I really like the clips on these:
I've heard rumors that Parker may have made the Lakeside. While the example in The Catalogue doesn't have many Parker-esque hallmarks, the bell on this one does vaguely resemble an early Duofold . . .
but no. This was clearly made by National Pen Products. Compare this Lakeside to examples of another Montgomery Ward brand, Gold Bond, as illustrated on page 81 of The Catalogue:
The examples on the right are a dead ringer!