A Model, A Color, Or What?

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An online auction yeilded this little gem:

I couldn’t pass it up, not only because of that outrageous color, but because you hardly ever see old Moores with their price stickers intact . . . and this particular sticker raises an interesting question:

“Moore Bronzecraft.”   The name seems to be a good description for the color, or maybe it was Moore’s name for model 97.  I’ve searched around and come up empty on this one.